WORKING INTERNATIONALLY
Marketing & Brand Strategist
WITH INTERNATIONAL EXPERIENCE
Marketing
& Brand Strategist
WITH INTERNATIONAL EXPERIENCE
EUGENIA SHELEST
For 10+ years I’ve worked with companies of different sizes, across industries and at different stages of development. Projects have included B2B manufacturers, professional services, consumer brands and new products, and that range of experience means each project is shaped around the company’s actual situation, objectives, market and customers
HOW I WORK
The work is built around the result the business needs to achieve, the factors influencing it today and where there is genuine room for change. Conclusions and recommendations draw on research into the company, the market and customer behaviour, tested assumptions and evidence, with priorities set around what can materially affect the result and what the business can realistically implement with the resources available
FROM STRATEGY TO IMPLEMENTATION
The scope can remain strategic, with implementation handled by the company’s internal team or external partners. When implementation is required, I assemble the team for the project and retain strategic oversight so that the decisions made during the strategy phase carry through into design, web development and any other tools required
For 10+ years I’ve worked with companies of different sizes, across industries and at different stages of development. Projects have included B2B manufacturers, professional services, consumer brands and new products, and that range of experience means each project is shaped around the company’s actual situation, objectives, market and customers
HOW I WORK
The work is built around the result the business needs to achieve, the factors influencing it today and where there is genuine room for change. Conclusions and recommendations draw on research into the company, the market and customer behaviour, tested assumptions and evidence, with priorities set around what can materially affect the result and what the business can realistically implement with the resources available
FROM STRATEGY TO IMPLEMENTATION
The scope can remain strategic, with implementation handled by the company’s internal team or external partners. When implementation is required, I assemble the team for the project and retain strategic oversight so that the decisions made during the strategy phase carry through into design, web development and any other tools required
LET’S TALK ABOUT YOUR PROJECT
email: eugeniashelest@gmail.com