What’s included

• a brief audit of current marketing activity
• identification of the main marketing task
• review of the offer, audience and channels
• selection of one or two priority directions
• five to seven specific actions
• a 90-day action plan
• a list of activities that are not worth prioritising at this stage

Result
A concise document with clear marketing priorities and a practical action plan.

Format

• completed project brief or a 60-minute kick-off meeting
• final document of 8–12 pages
• one round of clarifications

Timeline
3–5 working days after receiving the source materials and payment.

The format covers one product or service, one primary audience and one market. Full audience, market and competitor research is not included in this format.

For a product or service that needs to make it immediately clear to customers what is being offered, how it helps and why this offer is worth choosing.

What’s included

• description of the primary audience
• customer needs and buying context
• value of the product or service to the customer
• reasons to choose the offer
• key doubts and objections
• core communication messages
• a concise offer statement for a website, presentation or advertising

Result
A clear offer statement and a set of core messages that explain the product simply, precisely and convincingly.

Format

• completed project brief or a 60-minute kick-off meeting
• analysis of current copy, website, presentation or other materials
• final document of 8–12 pages
• one round of clarifications

Timeline
3–5 working days after receiving the source materials and payment.

The format covers one product or service and one primary audience. Full copywriting for a website, presentation, advertising campaign or social media is not included in this format.

What’s included

• review of the customer journey from first contact to purchase
• analysis of key touchpoints
• identification of gaps, friction and unnecessary steps
• recommendations for the offer, calls to action, trust signals and overall sequence
• a prioritised list of changes

Result
A clear view of which stages of the customer journey should be simplified, strengthened or rebuilt to make it easier to move from interest to purchase.

Format

• completed project brief or a 60-minute kick-off meeting
• analysis of 3–4 key touchpoints
• final document of 8–12 pages
• a visual map of the current or recommended customer journey
• one round of clarifications

Timeline
3–5 working days after receiving the source materials and prepayment.

The format covers one customer journey, 3–4 key touchpoints and one primary target action.

For brands that already have a product, visual direction and key ideas, but do not yet have a single foundation for identity, brand guidelines, website, content and communication.

What’s included

• analysis of the materials provided
• completed project brief or a 60-minute kick-off meeting
• description of the primary audience
• core brand idea
• brand value
• positioning
• brand promise and supporting reasons to believe
• brand character
• tone of voice principles
• key messages
• strategic recommendations for identity, brand guidelines, website, content and communication

Result
A compact strategic document that defines the brand’s core meaning and the principles for using it consistently across visual identity, website, copy, social media, presentations, brand guidelines and other communication touchpoints.

Format

• final document of 12–18 pages
• one round of clarifications or revisions

Timeline
2–3 weeks after receiving the source materials and prepayment.

The standard format covers one main product or business direction. Projects involving several directions or markets, a complex audience structure, a large number of channels or a separate research stage are scoped and priced individually.

For brands that need to define their position in the market more precisely, articulate their differentiation from competitors, understand their audience more deeply and build a coherent foundation for identity, website, content, brand guidelines and communication.

What’s included

• analysis of current brand, product, visual direction and communication materials
• completed project brief or a 60-minute kick-off meeting
• research of the category and closest competitive landscape
• description of the primary audience and relevant segments
• analysis of the choice situation, needs, expectations, decision criteria and barriers
• positioning
• value proposition
• brand differentiation from competitors
• core brand idea
• brand promise and supporting reasons to believe
• brand character
• tone of voice principles
• key messages
• strategic recommendations for identity, website, content, brand guidelines and communication

Result
A brand strategy document that defines the brand’s core meaning, its position in relation to the audience, category and competitors, and the strategic direction for future communication.

It provides a basis for more precise decisions on identity, website, content, presentations, advertising materials and other touchpoints.

Format

• final document of 25–35 pages
• one round of clarifications or revisions

Timeline
3–4 weeks after receiving the source materials and prepayment.

The standard format covers one main product or business direction. Projects involving several directions or markets, a complex audience structure, a large number of channels or a separate research stage are scoped and priced individually.

When need to connect the audience, value proposition, offer, communication and channels into one marketing foundation, making it easier for customers to understand the product’s value and make a purchase decision, while giving the business a clear basis for consistent promotion.

What’s included

• analysis of the current marketing situation
• review of the product or service
• description of the primary audience
• needs, expectations and decision context
• value proposition
• offer structure
• analysis of current communication and touchpoints
• analysis of current and potential marketing channels
• key issues and opportunities
• priority directions for the next three months
• practical recommendations for communication, channels and next steps

Result
A compact document that defines the product’s marketing foundation and connects the audience, value proposition, offer, communication and channels.

It becomes a working basis for the website, content, presentations, advertising materials and further promotion.

Format

• completed project brief or a 60-minute initial meeting
• review of current communication, channels and touchpoints
• final document of 12–18 pages
• one round of clarifications or revisions

Timeline
2–3 weeks after receiving the source materials and prepayment.

The standard format covers one main product or business direction. Projects involving several directions or markets, a complex audience structure, a large number of channels or a separate research stage are scoped and priced individually.

Build marketing around a specific audience, value proposition, channels, customer journey and funnel, define the role of each element and get a 3–6 month action plan for launch, growth or entering a new market.

What’s included

• analysis of the current marketing situation, product and business goals
• review of existing communication, channels, materials and touchpoints
• category and competitive landscape research
• description of the primary audience and key segments
• analysis of needs, expectations, decision criteria, barriers and buying context
• value proposition
• offer structure
• positioning in communication
• channel selection and definition of each channel’s role
• customer journey
• key touchpoints from first contact with the product to purchase
• funnel structure
• communication sequence
• content directions
• marketing priorities
• 3–6 month action plan
• core performance metrics

Result
A strategic document that defines who to attract and through which levers, how to communicate the product’s value, what role each channel plays and how to guide the customer from first contact to purchase.

It brings together the customer journey, funnel structure, communication sequence, marketing priorities, action plan and core performance metrics.

Format

• completed project brief or a 60-minute kick-off meeting
• analysis of the materials provided
• desk research and competitor analysis
• review of current or planned marketing channels
• final document of 25–40 pages
• one round of clarifications or revisions

Timeline
3–5 weeks after receiving the source materials and prepayment.

The standard format covers one main product or business direction. Projects involving several directions or markets, a complex audience structure, a large number of channels or a separate research stage are scoped and priced individually.

Designed for businesses where a standard format is not enough due to multiple products or business lines, different markets, complex audience structures, a large number of channels, a separate research stage or the need to combine branding and marketing within one project.

The custom format also works for an in-depth focus on one specific task, such as developing a strategy for launching a new marketing channel.

How the project is defined

• short initial brief
• definition of the task, project scope and expected result
• tailored combination of analysis, research and strategic work
• agreement on stages, final deliverables and working format
• preparation of a tailored proposal with timeline and cost

The project may include

• product, market and competitive landscape analysis
• audience research and segmentation
• positioning and value proposition
• brand platform and key messaging system
• offer and communication structure
• customer journey and funnel
• channel selection and definition of each channel’s role
• action plan and performance metrics
• strategy for launching or developing a specific marketing channel

Result
A strategic project whose scope and depth are defined by the actual business task.

The final deliverable may be one comprehensive document or a set of connected materials for branding, marketing, communication and further implementation.

Format

• kick-off meeting
• tailored commercial proposal
• work in agreed stages
• final document or set of strategic materials
• number of clarification or revision rounds defined in the proposal

Timeline and cost
Defined after a short brief and based on the scope, depth and scale of the project.